Former NFL running back Ricky Williams is shattering the stigma surrounding cannabis with his personal brand, Highsman. It features football-themed cannabis products, apparel and functional accessories to empower both sports enthusiasts and professional athletes alike.
The Pregame strains provide an energizing rush; the hybrid Halftime varieties foster focused awareness; and Postgame indicas offer a relaxing atmosphere.
Highsman Spark Greatness
Highs man is the official cannabis lifestyle brand of NFL legend and thought leader Ricky Williams, who was once scrutinized by sports pundits and fans for using cannabis to “take care of his body.” When Ricky decided it was time to redefine how cannabis and sports intersect, he created Highsman as a platform to do just that – redefine the relationship between cannabis and sports. Last year, Ricky launched Highsman in an effort to give sports fans and herb connoisseurs alike a platform to express their relationship with cannabis to “Spark Greatness”. To this end, Ricky has curated three collections of cannabis for different moments throughout the day – Pregame (Sativa), Halftime (Hybrid) and Postgame (Indica).
Each collection aims to capture the plant’s expression through terpenes in order to bring out feelings associated with each style. An energetic and uplifted selection of Sativas that promote motivation and alertness, a balanced selection of Hybrids with distinctive terpene profiles designed for creating a smooth euphoria, as well as a recovery-focused Indica that targets pain relief, relaxation, and improved sleep. Ultimately, Ricky strives to inspire people to embrace their true selves by working closely with cannabis cultivation partners on Highsman’s line-up of flower products. By working together, Ricky hopes to spark change and inspire people to find fulfillment within themselves.
Ricky put hundreds of strains through rigorous testing sessions to identify those that live up to his high standards and can be trusted with the Highsman label. After selecting only a few for release into the market, each with an intended purpose and effect is chosen. Highsman set out to achieve this goal, joining forces with an experienced team of cultivators who have carefully selected some of the world’s finest flowers.
Pregame
These carefully chosen cultivars are then infused with their signature logo and infused with an intoxicating spark for maximum cannabis enjoyment. Highsman team is seeking passionate and creative individuals to help shape the future of this innovative brand. From helping with product development and apparel design, to working with Ricky on social media – there are plenty of ways you can get involved! Contact us today for more information!
Ricky Williams, former NFL running back and 1998 Heisman trophy winner, is taking his love for sports and the cannabis industry to new heights with Highsman. Launched on October 11, 2018, this brand offers an array of invigorating sativa, hybrid, and indica strains for customers to choose from. The company’s flagship offering is Pregame, a sativa-dominant blend of Jesus Zkittlezworth and Watermelon Zkittlez that will have you buzzing all day long. At an impressive 17% THC concentration, Pregame can enjoy for morning coffee or after work sessions to get you feeling relaxed. What’s more, Pregame boasts an original and creative name as well as a stylish appearance! Plus, they have an extensive line of apparel and functional accessories to complete the package.
Motivating a team to reach its objectives is the best approach, but the most effective is by showing them what is possible before they take the field or court. It’s an obvious concept but one that works wonders; in the long run, players who continually improve will perform better overall. While a well-crafted pregame speech can be inspiring, it’s often the team who practices that comes out on top. When it comes to motivation before games, remember that no speech is worth anything without preparation, training and some luck in the right circumstances. With that said, chemistry between coach and players will shine through on the field or court.
Halftime
Highsman is a cannabis lifestyle brand create by Ricky Williams, former NFL running back and Heisman Trophy winner. The brand offers personally curated weed products, apparel and functional accessories like rolling trays and water bottles as well as three strains from the celebrated athlete branded Pregame, Halftime and Postgame.
Pregame is an invigorating sativa strain with strong terpene expressions such as limonene and pinene, designed to promote alertness, energy and focus. Halftime hybrids also exist which offer a smooth euphoria while decreasing inflammation and anxiety levels. Postgame indicas offer restful effects while relieving pain relief through strong expressions of myrcene, humulene and caryophyllene compounds.
Highsman will launch with strain-specific pre-packaged eighths and then introduce pre-rolls after that. Additionally, they have curated apparel lines like varsity jackets and baseball tees featuring sports-inspired designs for professional and everyday athletes as well as sports enthusiasts with cannabis-infused solutions. HE wants to empower both with its products.
Highsman Postgame
Highsman is the official cannabis lifestyle brand of entrepreneur and former NFL running back Ricky Williams. After being scrutinizing by sports pundits and fans for using cannabis to “take care of his body,” the Heisman trophy winner has decided to transform things with a brand that reflects his own values. The tagline, Spark Greatness, pays homage to Williams’ commitment to shattering down stigma associated with marijuana use while creating positive change in society.
In October, Williams launched Highsman with three strains marketed as Pregame (sativa), Halftime (hybrid), and Postgame (indica). Each has its own distinctive terpene profile to help people express different Highsman mentalities throughout the day–from energizing euphoria to relaxing relaxation. Postgame cultivar has been phenotype with strong expressions of myrcene, linalool, and beta-caryophyllene which work together to provide pain relief, relaxation and sleep. Highsman Postgame is now available through select dispensaries across Pennsylvania through TILT subsidiary Standard Farms.